For 2013, Caribou Coffee sought to refocus and evolve its brand presence. The exploration led to a core insight that became a theme for the new campaign: “Life is more than coffee. That’s why there’s coffee.” The theme is an extension of Caribou’s longstanding tagline, “Life is short. Stay awake for it.” and demonstrates how Caribou and its fans view life.
The campaign includes 15 and 30 second television spots, radio, cups, napkins, a 3D billboard, and in-store posters and manifestos. All the work features inspirational “life-isms” meant to encourage fans to think of their coffee as more than just a daily routine, but a personal experience that fuels their day and their passions.
Beautiful photography, iconography and type is intended to draw consumers in, offering a sense of wonder and exploration, inspiring coffee drinkers everywhere to enjoy the best that life has to offer.
(via forwhoo)
For 2013, Caribou Coffee sought to refocus and evolve its brand presence. The exploration led to a core insight that became a theme for the new campaign: “Life is more than coffee. That’s why there’s coffee.” The theme is an extension of Caribou’s longstanding tagline, “Life is short. Stay awake for it.” and demonstrates how Caribou and its fans view life.
The campaign includes 15 and 30 second television spots, radio, cups, napkins, a 3D billboard, and in-store posters and manifestos. All the work features inspirational “life-isms” meant to encourage fans to think of their coffee as more than just a daily routine, but a personal experience that fuels their day and their passions.
Beautiful photography, iconography and type is intended to draw consumers in, offering a sense of wonder and exploration, inspiring coffee drinkers everywhere to enjoy the best that life has to offer.
(via typographie)
Black Minimalist Album Cover Design
I love colorful eye-catching album cover artworks but this minimalist cover design looks stunning too. The Copenhagen-based graphic design studio Re-public created this black cover design for the album “Lektion III” by the DJ collective Den Sorte Skole aka The Black School.
Design and Graphic Design on WE AND THE COLOR
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(via forwhoo)
